Introduction:

If you’re a small business owner or digital marketer in Malaysia and want to start Facebook advertising, your first question might be:

“How do I get Ads Manager on Facebook?”

Good news — it’s completely free and easy to access if you follow the right steps.

In this guide from KaloDiary.com, we’ll show you exactly how to access Meta Ads Manager, what you need to set up, and tips to avoid beginner mistakes. Whether you’re planning to run Facebook or Instagram Ads — this is your first step.

What is Facebook (Meta) Ads Manager?
Ads Manager is Meta’s official tool for creating, managing, and analyzing ads across:

Facebook

Instagram

Messenger

Audience Network

Unlike the simple “Boost Post” button, Ads Manager gives you full control over your campaign objectives, audience targeting, budgets, creatives, and performance.

Step-by-Step: How to Get Facebook Ads Manager

1. 1. Create a Facebook Business Page
      You need a Facebook Page to run ads. Here’s how:

Go to https://facebook.com/pages/create

Choose your business category

Add name, description, and logo

Hit “Create Page”

2. Set Up Business Manager (Optional but Recommended)
For full access to team tools and security:

Go to https://business.facebook.com/

Click “Create Account”

Fill in your business name, email, and page

Connect your ad account and pixel

3. 3. Open Ads Manager
      Now that your page is ready:

Visit https://www.facebook.com/adsmanager/

You’ll see your dashboard

If you haven’t run ads before, click “Create Ad”

Congratulations — you’re in!

What You Can Do in Ads Manager
Choose campaign goals (traffic, sales, leads, etc.)

Target custom audiences by age, location, interest, or behavior

Upload your image/video ads

Schedule your ads and set daily or lifetime budgets

Analyze your results (CPM, CTR, ROAS)

Common Mistakes to Avoid
Skipping Pixel setup (can’t track sales)

Using only Boost Post instead of full campaigns

No retargeting — leaving money on the table

Poor targeting or generic ads

Let KaloDiary help you avoid these with professional setup!

Bonus Tips from Kalo Diary
Use Meta Business Suite App to manage ads on mobile

Connect WhatsApp to get more leads

Start small (RM50–RM100 daily) and test different creatives

Always review analytics — optimize or kill underperformers

Need Help Setting Up Ads Manager?
Don’t waste your ad budget guessing. At KaloDiary.com, we help businesses like yours set up:

Full Meta Ads Manager accounts

Pixel, domain & event tracking

Winning campaigns that bring in real leads & sales

Final Thoughts
Facebook Ads Manager is the heart of digital advertising on Meta. Once you’ve set it up, the real journey begins — targeting the right audience and creating high-performing ads.

If you need expert help to scale your Facebook & Instagram Ads…

Email: hello@kalodiary.com
Visit: kalodiary.com