Kalo Diary was approached by a fast-growing local Malaysian brand with one clear goal: increase sales and brand visibility online. While they had solid products and a loyal customer base, their Meta Ads setup was inconsistent, their creatives were underperforming, and their targeting wasn’t delivering results.
That’s where we stepped in.
The Challenge
Our client had the product, pricing, and social proof — but they were struggling to convert Meta traffic into real leads and purchases. Their ads weren’t showing to the right audience. They lacked funnel structure, had no retargeting, and were wasting money on broad campaigns without data insights.
They were invisible to customers searching for solutions on Facebook and Instagram.
Our Strategy
We didn’t use gimmicks. We used a full-funnel Meta Marketing strategy tailored to the Malaysian audience, focused on structure, creativity, and consistent optimization:
✅ Audit & Fixes
– Installed Meta Pixel + Conversions API properly
– Verified domain and cleaned up Events Manager
– Connected Product Catalog for Dynamic Ads
✅ Audience Development
– Built custom audiences (engaged viewers, add-to-carts, purchasers)
– Created 1%, 3% lookalikes from high-value events
– Narrowed by location, language, device, and buyer intent
✅ Creative Testing
– Produced localised Malay-English creatives with clear CTAs
– Tested reels, testimonial videos, carousels, and motion graphics
– Highlighted product benefits in the first 3 seconds (hook-based content)
✅ Campaign Structure
– TOF: Brand awareness, product highlights, video views
– MOF: Carousel ads, customer reviews, catalog ads
– BOF: Urgency ads (e.g., “Limited stock!”), Messenger CTAs, remarketing
✅ Daily Optimization
– Removed poor-performing ad sets
– Scaled winning ads gradually (by 20–30% daily)
– Updated creatives every 10–14 days to combat ad fatigue
– Used CBO and Advantage+ Shopping Campaigns for automation
The Results (In Just 30 Days)
📈 220% increase in revenue from Meta Ads
👥 4.8x ROAS across combined campaigns
🛒 Over 9,200 conversions tracked directly via Pixel
📍 Significant rise in Facebook Page visits & DM enquiries
🚀 Consistent daily orders with lower CPA
The brand went from struggling to scale, to confidently growing online with a sustainable funnel. It wasn’t about viral tricks—it was about knowing what works in Malaysia and executing it consistently.
Why It Worked
This strategy worked because we focused on real users, not vanity metrics. We didn’t chase trends or overcomplicate the system. We used Meta’s tools the right way:
– Spoke the language of the local market
– Used proven structures that convert
– Monitored data and adapted quickly
– Focused on buying intent, not just impressions
The brand already had the product. Kalo Diary made sure the right people saw it, wanted it, and acted.
Final Thoughts
At Kalo Diary, we help Malaysian businesses turn Meta Ads into predictable, scalable growth machines. Whether you’re a startup, local service provider, or established brand, we build ad strategies that don’t just spend — they deliver.
Want to grow your brand with Meta Marketing?
📩 Reach out today and let’s build your results-driven campaign.