Updated 28 June 2025
1. Introduction
These Terms and Conditions govern the provision of Meta marketing services provided by Kalo Diary (“Provider”) to you (“Client”). By engaging Kalo Diary for Meta Ads and digital marketing services, the Client agrees to be bound by these Terms and Conditions.
2. Services Provided
The Provider agrees to deliver Meta Ads services which may include but are not limited to:
- Facebook and Instagram Ads setup and management
- Audience targeting and campaign strategy
- Copywriting and creative development
- A/B testing and conversion tracking
- Analytics reporting and performance optimization
The specific scope will be detailed in the service agreement or shared via regular reports or the client dashboard.
3. Client Obligations
The Client agrees to:
- Provide timely access to Meta Business Manager, ad accounts, and required assets (text, images, product feeds, etc.)
- Supply accurate business information and goals
- Approve ads and provide feedback within a reasonable timeframe
4. Payment Terms
- Fees for Meta Ads management and media spend will be billed as agreed in advance.
- Monthly payments must be made in advance via Stripe, PayPal, or bank transfer.
- Late payments may incur delays in service or additional charges.
5. Term and Termination
- This agreement becomes effective upon the first payment.
- Either party may terminate the agreement with 30 days written notice.
- Immediate termination applies in case of material breach of obligations if not rectified within a reasonable period.
6. Intellectual Property
All ad creatives, strategies, and performance reports remain the property of Kalo Diary until full payment is made, after which the Client may use the final deliverables. Pre-built templates, design frameworks, and proprietary methods remain with the Provider.
7. Kalo Diary’s Rights & Portfolio Use
You grant Kalo Diary permission to use publicly visible creatives, anonymized results (like ROAS screenshots), and performance charts for marketing and portfolio purposes. This never includes confidential information. We may also display a discrete link or credit in your business materials, subject to your approval.
8. Confidentiality
Both parties agree not to disclose confidential information exchanged during the engagement, except as required by law or mutually agreed upon.
9. Limitation of Liability
Kalo Diary will not be liable for indirect or consequential damages, including loss of business or revenue. Our maximum liability shall not exceed the fees paid by the Client over the preceding 3 months.
10. Indemnification
The Client agrees to indemnify and hold harmless Kalo Diary from any claims or liabilities resulting from the use of Meta Ads, unless caused by proven negligence or misconduct by the Provider.
11. Governing Law
These Terms and Conditions shall be governed by and interpreted in accordance with the laws of Malaysia, without regard to conflict of law principles.
12. Dispute Resolution
Any disputes arising out of or in connection with these Terms shall be resolved first through good-faith negotiations. If unresolved, the matter will be submitted to binding arbitration under a mutually agreed authority.
13. Miscellaneous
- Any modifications must be agreed upon in writing by both parties.
- If any provision is found to be invalid or unenforceable, the remaining provisions remain in effect.
- This document represents the full agreement between you and Kalo Diary regarding Meta marketing services.