To drive online sales and brand visibility for TrendHive, a fast-growing Malaysian fashion retailer, Kalo Diary implemented a data-driven Meta (Facebook & Instagram) marketing strategy. The goal was clear: build a scalable paid ads funnel that drives consistent conversions at a high return on ad spend (ROAS).
Here’s a breakdown of how we did it.
1. Campaign Structure & Full Funnel Ads Setup
To turn clicks into paying customers, we structured TrendHive’s Meta campaigns across three funnel stages:
Top of Funnel (TOF): Brand Awareness & Engagement
- Engaging video creatives highlighting Malaysian influencers wearing TrendHive’s bestsellers.
- Broad targeting based on age, location (Klang Valley, Penang, Johor Bahru), and interests (fashion, modest wear, local brands).
- Hook-first captions like: “New arrivals every Friday – here’s what’s trending this week.”
Middle of Funnel (MOF): Product Consideration
- Retargeted video viewers, page engagers, and website visitors in the last 14 days.
- Carousel ads and testimonials with localized copy: “Trusted by over 10,000 Malaysians – See why everyone loves TrendHive.”
Bottom of Funnel (BOF): Conversion-Driven Retargeting
- Dynamic Product Ads (DPA) featuring real-time products people viewed or added to cart.
- Offer-based creatives like: “RM10 off + Free Shipping – Ends Tonight Only!”
This funnel-based structure was crucial in moving users through the buyer’s journey smoothly and profitably.
2. Creative Optimization for the Malaysian Market
Great creatives sell — but only when they speak to the local audience. We tested and refined TrendHive’s visuals based on cultural preferences and proven ad formats:
- Influencer reels using Bahasa Malaysia & English mixed captions.
- Before-after outfit transitions with upbeat audio for retention.
- Text overlays with urgency copy like “New Drop Alert 🔥” and “Almost Sold Out!”
We also aligned visuals with Malaysia’s festive calendar, tailoring creatives for Hari Raya, Merdeka, and Year-End Sales to boost seasonal engagement.
3. Audience Targeting & Scaling Smart
We used a mix of cold and warm audiences to fuel both reach and conversions:
- Lookalike audiences (1%, 3%) from add-to-cart and purchase data.
- Custom audiences based on 30-day site visitors, IG engagers, and Facebook followers.
- Geographic targeting around urban centres with high online shopping activity.
Once we identified high-performing segments, we scaled with Advantage+ Shopping Campaigns (ASC) and budget-optimized ad sets, maintaining control over ROAS.
4. Budget Strategy & Real-Time Optimization
No budget is effective without daily monitoring. Our strategy included:
- Daily ROAS tracking using Meta Ads Manager & Google Analytics
- Gradual scaling of high-performing ad sets (20% every 3 days)
- Pausing underperformers and refreshing creatives weekly
- Cross-checking product interest by SKU-level performance reports
This allowed for sustainable growth without performance drops.
Results: 3X ROAS and Explosive Growth in 30 Days
Within 4 weeks, TrendHive’s Meta Ads began outperforming previous campaigns dramatically:
✅ 3X ROAS across full funnel
✅ Top 3 selling months in company history
✅ 75% increase in returning customers from BOF ads
✅ Significant boost in Instagram and Facebook engagement
Most importantly, TrendHive was able to scale profitably without guesswork, thanks to structured, localised campaign execution.
Why Kalo Diary Is a Top Meta Ads Expert in Malaysia
At Kalo Diary, we combine creative strategy, data analysis, and cultural context to deliver Meta campaigns that drive revenue, not just reach. Whether you’re in fashion, services, or e-commerce, our team builds funnels that grow with your brand.
If your business is struggling with Facebook or Instagram Ads in Malaysia — or you’re just ready to grow faster — contact Kalo Diary today.
Let’s build a Meta strategy that brings real, measurable results.